Most of the clients we work with already have a reputation problem. Either someone has posted negative reviews or a report to a scam site.
Many of these reviews may be competitors, disgruntled employees, jokers or other non-customers. On the internet, it doesn’t matter. On almost every review site there is simply no way to control who writes and interview or leaves comments about you or your business.
While it’s not impossible to correct these often erroneous reviews (we help rebuild reputations all the time), it’s much easier to put a plan in place before you have problems. It’s also less expensive.
Reputation Management by Alex Bock is happy to put together a plan for your to manage your reputation before you have a problem. Whether we help you, or you develop your own plan, consider these three key points:
1. The Customer Is Not Always Right, But We Need to Treat Them Like They Are
Look, you and I both know that your average customer is not right all the time. Customers don’t understand things. They get confused. They are wrong a lot of the time.
We used to say “the customer is always right.” In the world of today’s internet, we have to live it.
Even a misinformed, incorrect customer can cause damage to your business. With today’s smart phones, they can do it before they leave your parking lot when they are at their angriest.
You don’t have to give in to every customer who walks in the door, but you do have to make them leave feeling like you’ve been fair or they have “won.”
2. You Can’t Ignore Online Reviews – Good or Bad
With the number of people using the internet to research products and companies, you cannot afford to ignore those review sites. Your organization must have a plan in place to capture positive reviews to protect your reputation.
One angry review doesn’t look so bad when there are 50 positive reviews surrounding it.
Capturing positive reviews isn’t as easy as it looks, but Reputation Management by Alex can help you create a program that will help build positive reviews.
3. Promote Positive Sites, Articles, Blog Posts, Videos and Press Releases
If you don’t have a program in place to promote positive mentions of your name or business, your reputation could suffer.
Like search engine optimization, this isn’t a one-time deal. In fact, Google penalizes Reputation Management companies who try and push too hard too quickly. For the best results, you need a slow drip of positive articles, mentions and press about your business.
This is our specialty. Any serious reputation management company will manage this proces for you.
The internet’s memory is long. You need to get an online reputation management program going today. Contact us now!